ONLINE SALES TRAINING
FOR ENGINEERS

the fastest way for engineers to improve how they sell

FULL Elearning platform

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a cost effective ‘on tap’ solution to help engineers learn to sell..whilst making sales!

our best content on tap

All our evolving content in bite-sized videos that solve specific sales challenges in an engaging way

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more affordably

It’s instant, 24/7, self-driven, and more cost-effective

with faster results

Swap traditional learning wading through courses for our JIT ‘just-in-time’ approach that gets learned then applied at the point of need

We purchased Mark’s online course, to help my team of engineers improve our sales figures. We have had great feedback from the team and most importantly for me, have seen a real shift in focus in some of our team members and six months in we are ahead of our targets!

Matt Savka

Delivery Manager, Electricity North West, UK

It’s elearning but different.
Get in touch to see
if it’s right for you (or for a demo)..

FOR INDIVIDUALS OR TEAMS

Online sales training for engineers

Get your engineers selling, in the fastest way possible…

The fastest way to learn to sell is to learn to solve the sales challenge right in front of your face. The one that’s stopping your next sale. Unblock the sales pipe line. Repeat. It’s perfect for an engineer’s mindset.

And that’s precisely what ‘Engineers Can Sell’, our elearning platform helps you do.

Rather than separating learning from application like ‘courses’ do, we help you learn the one right thing that you need to apply right now to make your next sale. You get instant access to practical solutions to your immediate sales challenges, all in bite-sized videos in a problem/solution format.

It’s not an ecourse (although use it that way if you wish.) It’s a searchable resource. You type in your challenge, and find videos, all designed and delivered by Mark Moore, that solve those challenges. And if the solution isn’t there, you get in touch with Mark.

Who’s behind this?

Designed and delivered by Mark Moore

I’m an ex-engineer turned business owner and technical sales specialist. In the beginning, I couldn’t sell. So I learned. It was handy that I’d set up an ‘accelerated learning’ consultancy to teach businesses how to develop new capabilities in the fastest and most efficient way possible. I used those techniques to learn to sell. (And use those techniques to train others even today.)

And then I sold my services into many global corporations in different countries. Over the last 20 years I’ve taught numerous intelligent engineers to make the same transition to develop the capabilities to sell their own solutions ethically, sensibly, and confidently.

Six benefits of Engineers Can Sell

fastest way to learn to sell

There’s no slogging through a course. You learn what you need when you need it, apply immediately, and build your skills on the job whilst selling

sales improvement ‘on tap’

Instant access, and searchable solutions ‘on tap’ 24/7. Like having your technical sales coach by your side

over 15 hrs content, 70+ modules

A full solution. If you face challenges that aren’t covered, you’re invited to get in touch and we’ll address popular requests

engaging bite-sized videos

Short, punchy, and each module solves a very specific challenge in a problem/solution format, followed by actions

includes worksheets, tools and frameworks

Includes summaries, cheat sheets, worksheets, planners, everything you need to turn the ideas into sales

ideal for teams too

A ‘learning path’ of modules can be prescribed for your team to tackle and discuss together, turning it into an internal cost-effective face to face learning solution

Just months in and we have increased our gross company profit by 18% largely through Mark’s specific work on selling based on creating value.

Sam Matharu

Head of Business Development – Building Materials Nationwide, UK

How does the full platform work?

First, it has all our content, and keeps growing. You can use it as a linear ecourse to learn all you need to learn about selling. But for efficient learning and progress, it’s designed to be a JIT ‘just-in-time’ resource, where you learn what you need to learn at the point of need.

You type in your challenge, and find videos, all designed and delivered by Mark Moore, that solve those challenges. And if the solution isn’t there, you get in touch with Mark.

Want to know which clients to target next? That’s in the course and takes minutes to solve.

Want to know how to engage them in a way that significantly increases the chances you’ll get a ‘yes’? That’s there too.

Want to know how to set a meeting up so that the dice is loaded for you to succeed? Or structure the conversation to build value so that your client is bursting with desire to proceed? Or how to negotiate efficiently and with impact, or close the deal? That’s all accessible at the point of need, immediately. And the videos come with worksheets, frameworks and tools to help you apply what you learn. There’s no other resource out there like it. And it’s cost effective too.

This Online Sales Training for Engineers Platform Includes

What sales engineers must know about business

How to spot and create opportunities

The mindset that has even the unlikliest of engineers selling

How to plan for and hold value-building conversations

Intelligent negotiation

How to cut through discomfort

Building an ‘opportunity radar’ and finding buyers who’ll say ‘yes’

How to reach out and get a ‘yes’

Handling objections

The things you should and shouldn’t say

How to talk money and price

How to continuously build value for customers

The 6 drivers of value

How to build rapport with anyone

Questions that sell

The art of introducing yourself and your offering

How to sell as an introvert

Selling to intelligent people

Finding the customer’s biggest buying driver

How to influence, ethically, and ask for the business

Making the internal sale

The fastest way to continuously improve at selling

How do I get my hands on this?

The best way to learn if this is for you is to get in touch, and we can discuss how it might fit, and provide you with a free trial. It’s a perfect cost-effective solution for individuals, but works really well for teams too (ask us for more info). Your team can work to a prescribed set of modules and exercises and facilitate your own face to face training internally using the platform to help.

Get in touch to learn more and for our pre-launch discounted pricing.

GET IN TOUCH

When you’re not training, someone else is. And when you’re not selling, your competition is!

Six benefits of learning to sell as an engineer

more sales

Ultimately, you’ll be supported and guided towards making more sales

valued more by clients

Clients and your employer will likely value and respect you more as you sell solutions that help your clients

opportunity creators

You’ll be able to confidently bring new opportunities to your client’s attention

“business engineers”

You’ll drop your technical blinkers and become a ‘business engineer’ with an entrepreneurial and commercial mindset

more engaged and confident

You’ll feel stronger, more responsible, more confident and in control of your role and career path

stronger communicators

Better at conversations, presentations, negotiating, and leading others to make impactful decisions

Engineers Can Sell includes

The fastest way to learn highly relevant solutions to sales challenges

An entire portal of max 5 min videos to solve specific common sales challenges

Audio tracks of the videos and transcripts to suit learning styles

Suggestions to practice and apply what’s learned

Skill builders to build the skills off the job too

Sales ‘learning paths’ for those who want to sit a linear e-course

Exercises to practice skills with colleagues

Supporting tools, frameworks, worksheets and processes as downloadable documents

All resources for leadership to set up a continuous sales improvement learning culture

A private workspace for you to upload your own unique sales content to

Monthly updates to content

Our most up to date and powerful sales techniques bought buy top global organisations

The techniques we train helped us sell into and serve these clients

Online Sales training for engineers FAQs

Who is this for?

Our online sales training for engineers platform (Engineers Can Sell) is ideal for engineers at any level to improve their sales capabilities, performance, results and rewards.
It’s for any customer-facing engineers, and is a cost-effective, immediate solution for individuals, but also works well for teams. Get in touch to learn how to best use it for teams (and effectively work through it together, both online and face to face in your own office, where you can facilitate group exercises and conversations etc.)
It suits engineers who sell, sales engineers, solutions architects, systems engineers, pre-sales, and any similar roles.
It is designed and delivered by a former engineer turned sales improvement specialist, who learned that any technically minded person can learn to sell highly effectively if they are willing to learn.
The programme addresses resistance to selling (it’s common for engineers to have an anti-sales mindset) and helps engineers to leverage their own styles, values, and problem-solving approaches – as well as developing new ones – to sell ethically, consultatively and successfully.

What’s covered in our sales training for engineers programmes?

Our online sales training for engineers programme covers skills, knowledge and behaviours from the following list (and more)

– Creating the desire to learn to sell
– Commercial/business awareness (“The 1 hour MBA for engineers”)
– Making the technical sale (vs the commercial, operational, financial sale)
– Re-engineering your mindset with professional sales capabilities
– Essential BD capabilities and how to acquire them fast (a crash course on ‘accelerated learning’ of sales capabilities)
– Clarifying the value of your own contribution to the business
– Becoming a more entrepreneurial engineer
– Managing your time to wear the ‘BD hat’
– Finding and qualifying new prospective clients and opportunties
– Reaching out to prospective clients
– Engaging clients in high-value structured business conversations
– Networking for engineers, introverts, extroverts and other personality types
– Earning and building trust and respect, fast
– Understanding the full sales and buying process relevant to your business
– Knowing what questions to ask, and how to ask them
– Problem solving in collaboration with the decision maker
– How to influence with integrity
– Managing risk to the deal
– Presenting solutions that create buying-drive and get decisions
– Handling the money conversation
– Closing professionally

Who is the sales training for engineers programme delivered by?

The programme is designed and delivered by Mark Moore, Director of Excelerated Performance Ltd.
Mark is an ex-engineer who spent his childhood and teens studying ‘accelerated learning’ approaches to make learning faster, easier and more enjoyable.
He graduated from the University of Warwick with a degree in Engineering and Business Studies and soon after set up a business to help large organisations benefit from faster, more effective approaches to learn new capabilities.
Since he realised he had inadvertently become a sales professional (by selling his own services successfully to large organisations including National Grid, ISS, and Macquarie Bank amongst others), he decided to point his accelerated learning, facilitation, consulting and coaching skills to help other technically minded engineers to make the same transition, which he has done in Australia and the UK since 2009.
Mark has the ability to not just teach the unlikeliest of people how to sell but rather relate directly to them and help them learn how to sell in the fastest way possible.
As a result, they don’t ‘sell’ to their customers, but rather ‘help their customers to buy in the way that they want to buy’.
How? By helping them understand the shortcuts and techniques most desirable to learn and most likely to work based on their existing strengths. Mark relates well to technical people who are challenged with stretching their sales behaviours and mindsets. His workshops help them acquire the tools and options that make sense to them. It focuses on the top 20% of activity that tends to get 80% of their results. It is highly practical, actionable, and highly interactive. Attendees are not ‘taught’ but rather challenged to think and solve real life sales problems which they tie to real results.
Read more about us here

Get in touch for our launch pricing

For a demo, trial, to learn more, and to look at pricing, please get in touch to arrange a conversation.