Your work will change the world.
But only if your clients buy it.

Technical Sales Training Starter Kit

Get all of these resources to start strong and get you training your team right now, the right way.

Mark delivered an outstanding two days of sales training to my technical team. It’s made a tremendous difference to how they approach the sales environment, and more importantly how a number of them have taken ownership of their own development.

Pete Short

Technical sales manager, Apple, Australia

Get in touch

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Sales Training for Engineers

Get your engineers selling, fast.

..and before your competition seize the opportunities!

UK Based (with global delivery face to face, online, and via a self-directed elearning platform)

Your clients want to buy. And your customer facing engineers can sell. No matter their level, engineers can learn to help customers buy more of their solutions in a way that your customers value, respect and engage with.

Scroll down for more on our sales training for engineers programmes.

If you have engineers in your team who you think could be selling better, you’re on the right page. If you have ‘sales engineers’ you want to support, click here for a programme tailored to them.

Why invest in sales training for engineers?

When you’re not training, someone else is. And when you’re not selling, your competition is!

Customer facing engineers might not have chosen their career to sell. But they face numerous opportunities to connect more value to their clients. And their clients are waiting to buy.

Do your engineers maximise these opportunities?

Or do they leave them for your competition to scoop up and win?

Your engineers can learn to engage your clients in high-value, structured sales conversations comfortably, and confidently.

When you’re not training someone else is. And when you’re not selling, your competition probably is.

You earn the advantage by getting your engineers trained and selling.

Working with Mark, the results speak for themselves. Just months in we have increased our gross company profit by 18% through Mark’s specific work on selling based on creating value.

Sam Matharu

Head of Business Development, Building Materials Nationwide Ltd, UK

Six benefits to your business

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more sales

Ultimately, your team will be in a position to increase sales

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valued more by clients

Clients value and respect them more as they proactively solve business challenges and grow the client’s business

opportunity creators

They not only deliver what clients want, but they bring opportunities to their client’s attention

“business engineers”

The technical blinkers are off, as they become ‘business engineers’ with entrepreneurial and commercial mindsets

more engaged and confident

Individuals feel stronger, more responsible, more confident and in control of their role

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stronger communicators

Better at conversations, presentations, negotiating, and leading others to make impactful decisions

Diagnose yourself:

If these apply to you, we should probably be talking.

You have customer-facing engineers (or are one yourself looking for support – read on)
You think your business could provide more value to more customers (aka sell more!)
You would like to lead and grow a stronger team of proactive customer-focused engineers
Your engineers want to learn how to increase their value to customers (whilst also improving important life and career skills)
You would like to get things moving now because you’re leaving opportunities, money and clients on the table
You value a solution designed and delivered by an engineer turned technical sales consultant who understands engineers
You have budget to invest in your engineer’s sales capabilities

Launch a team of ‘business engineers’

Professional consultative engineers wear two hats:
1. an engineers hat (to create value)
2. a commercial hat (to connect value) to customers.

These highly-respected ‘business engineers’ learn to see value through their client’s eyes. And they know how to connect more value and drive growth of existing and new clients businesses, as well as to their own business.

These engineers stand out. And as their value grows, the value they get back in their career and life grows too.

Best of all, the commercial and sales skills they support customers with are learnable.

They just need the desire to learn and be connected to a respected, sensible, efficient approach to learning such skills.

To launch your own team of ‘business engineer’s, hit the button:

The techniques we train helped us sell into and serve these clients

FREE Ecourse

Engineers Can Sell

10 days, 10 lessons for engineers to start selling the right way!

Looking for support just for yourself?

If you’re looking for a ‘table for one’ we have three options that could have us working together:

Share this with your team leader

Your employer is likely to invest in your sales training. Share this page with them, or share their details with us and we can reach out.

‘Engineers Can Sell’ Elearning platform

Get all our content online in bite-sized videos with worksheets, and tools, 24/7 at the point of need. A low cost option, and we have a free ecourse too.

Technical sales coaching

You can get one to one support from Mark including some ‘training’ too (optionally supported via the elearning platform). Get in touch for more info.

Sales training for engineers FAQs

The more you sweat in training, the less you bleed in battle.
– H. Norman Schwarzkopf