Free Interactive Tool

Tech Sales Hiring Assessment

The interview tool that helps you hire the right technical sales professional

Technical sales needs more than product knowledge. It takes commercial drive, people skills, resilience, and the ability to run high-trust, value-building conversations that help customers decide with confidence. Most interviews test technical depth but miss these business-growth traits entirely. This tool helps you spot the ones that matter most - and shows which ones you can develop.

Access all 12 capabilities and the Golden Key trait
Including the Golden Key - the ONE trait that makes the biggest impact on technical sales results
0 of 12 assessed — view your report anytime

Seeing red or amber? These can be neutralised if your candidate has the Golden Key. Access the full assessment to find out.

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Access all 12 capabilities including the Golden Key - the ONE trait that makes the biggest impact on your technical sales results.

Mark Moore
Hi, I'm Mark Moore I built this tool because I keep seeing SMEs hire technical salespeople using outdated criteria - and it costs them. I specialise in helping technical firms build commercial engines where everyone contributes to revenue. Hiring is just one piece of that. Enter your details to access the full tool.

The Golden Key

Including the Golden Key - the ONE trait that makes the biggest impact on technical sales results.

No email confirmation needed - instant access.

Disclaimer: This assessment is for guidance only and does not constitute professional hiring advice. Help People Buy accepts no liability for hiring decisions.

Clients include

Apple · McKinsey · KPMG · Vinci Energies · Royal HaskoningDHV · National Grid · Capgemini · SpaceForge · Electricity North West

I'm Mark Moore. I specialise in helping UK technical SMEs build commercial engines where everyone contributes to revenue - not just the people with "Sales" in their title.

Hiring is just one piece of that engine. If you're assessing candidates, you're already thinking about growth - and it's probably worth us talking.

I gave you this tool for free because I know how hard it is to find the right person, and because the 12 capabilities in this wheel are the ones I've seen matter most across 20+ years working with technical sales teams. I want you to know I exist.

"Mark has done great work for Vinci Energies opening up technical engineers to the idea of engaging positively with customers, which is no mean feat. Adding sales skills by stealth. The customer-centric approach was applied to great effect by our technical team working for a large player in the Nuclear sector, turning a small casual account into a major long-term multi-million pound strategic partner."
Andrew Hunter
Director, Vinci Energies UK

Proven Track Record

Clients see measurable profit increases within months. Results from 18% gross profit growth to 40% conversion improvement.

Technical Team Specialist

An engineer by background. I help engineers, consultants and technical teams sell - without it feeling like "selling."

Practical & Measurable

Built from 20+ years of hiring and developing technical sales teams across engineering, IT, and professional services.

helppeoplebuy.com About Mark LinkedIn
I run a free 1-hour technical sales workshop for teams who are serious about improving. This isn't a pitch - it's a working session tailored to your team's challenges.
To qualify: Up to 5 customer-facing people. Your leader or budget-influencer must be present.
Valid if you book within 7 days. I typically run one per week - get in before your competition do.
Book Your Free Workshop

If your MD or Commercial Director is looking to maximise revenue from your technical team, they'll want to see this tool - and the workshop offer. Forward it on.

One last thing before your report...

Based on this interview, where would you place this candidate?
Not sure? Think about how they came across. Did they need drawing out, or did they fill every silence? Were they measured and precise, or animated and talkative? Neither is better - it's about where they naturally sit.
Introvert Ambivert Extrovert
Slide to place them

Assessment Report

Here's a snapshot of this candidate's profile.

Candidate Insights

Skill / Will Matrix
Commercial Behaviour
"What we think is attainable is just a function of what we know at the moment."
- Ray Dalio
See how hiring fits the bigger commercial picture

You or your colleagues might find more of our tools helpful:

Revenue Generator Score Measure your team's capability across three critical pillars (3 mins) Sales Engine Diagnostic Identify gaps in your sales process and approach (5 mins) Revenue Potential Calculator Calculate the commercial opportunity in your team (2 mins)

Two Bonus Insights

These don't affect the wheel score but provide valuable additional insight for your hiring decision.

Introvert / Ambivert / Extrovert
"Based on this interview, where would you place this candidate on the introvert-extrovert spectrum?"
Introvert Ambivert Extrovert
Slide to adjust
Not sure? Think about how they came across. Did they need drawing out, or did they fill every silence? Were they measured and precise, or animated and talkative? Neither is better - it's about where they naturally sit.

The insight: Each style brings different strengths to technical sales. Research shows ambiverts tend to perform strongest - they flex naturally between listening and engaging. Introverts often excel because they listen deeply, explore thoroughly, and build trust through substance. Extroverts bring energy, relationship-building speed, and confidence in new situations. The key question is whether their natural style matches what your buyers need - and whether they can flex when it doesn't.
AI Usage & Readiness
"Can you tell me how you use AI in your role, and how you think it could be used better moving ahead?"
What to listen for: Basic or no usage reveals a massive learning opportunity. Top performers are already using AI to research prospects, prepare for meetings, draft proposals, and accelerate their learning. Someone who hasn't started? They're falling behind daily.

Strong answers include specific tools and use cases. Weak answers are vague ("I've played with ChatGPT") or dismissive ("I don't really use it").
I help teams use AI strategically

About Help People Buy

I'm Mark Moore - an engineer turned commercial capability specialist. I help UK technical SMEs build commercial engines where everyone contributes to revenue. Hiring the right people is one piece of that engine. Training, systems, leadership, culture - that's the rest. I built this tool because I keep seeing SMEs hire using outdated criteria, and it costs them dearly. I want you to get it right - and I want you to know I exist, because it's probably worth us talking.

"Mark has done great work for Vinci Energies opening up technical engineers to the idea of engaging positively with customers, which is no mean feat. Adding sales skills by stealth. The customer-centric approach was applied to great effect by our technical team working for a large player in the Nuclear sector, turning a small casual account into a major long-term multi-million pound strategic partner."

Andrew Hunter
Director, Vinci Energies UK
Free 1-Hour Technical Sales Workshop
I run a free 1-hour technical sales workshop for teams who are serious about improving. This isn't a pitch - it's a working session tailored to your team's challenges, using the insights from this assessment as a starting point.
To qualify: Up to 5 customer-facing people. Your leader or budget-influencer must be present. You share this assessment report in advance so the workshop is aligned to your situation.
This offer is valid if you book within 7 days of completing this assessment. If it takes longer, it suggests equipping your team isn't a priority right now - and that's fine. Get in touch when the timing is right.
I typically run one of these per week - so get in before your competition do.
Book Your Free Workshop
Team doesn't meet those conditions? No problem - book a 1:1 strategy call instead.

Clients include

Apple · McKinsey · KPMG · Vinci Energies · Royal HaskoningDHV · National Grid · Capgemini · SpaceForge

helppeoplebuy.com About Mark LinkedIn

Not the decision maker? Forward this report to your MD or Commercial Director - they'll want to see the workshop offer and the full assessment.

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