Technical sales training

Empowering technical experts with sales skills

Technical innovation seems to drive nearly everything these days – but it’s only valuable when it’s in the right hands. Your ideal buyers are out there and want your tech, and they want you to sell it to them. And technical sales training will have your team do that well, professionally and consistently.

Technical sales training is not just about learning sales tactics; it’s a transformative journey that turns technical experts into skillful sales professionals. And we specialise in equipping engineers, SE’s and technical teams with the skills to engage customers, create value, and drive sales growth.

Closing the sales gap

Your technical team has the potential to win the sales opportunities that many businesses miss. They just need an approach that’s proven and works consistently. Our job is to help you discover, test and formalise that approach so that it fits the unique interface between your business and that of your ideal customers. That’s what our technical sales training course does; it helps you connect with your ideal customers so that you can help them to buy from you.

The question you may like to ask is, are your team proactively engaging customers and creating mutually beneficial opportunities? With targeted technical sales training, your team can develop the capabilities to not only meet but exceed customer expectations, fostering growth for both your business and your clients​​​​.

Ethical high-value selling is a learnable skill

Ethical selling is not just effective; it’s highly respected and valued by customers. Our approach is to provide focused sales training and consulting that instills confidence in your ‘non-sales’ technical experts. Unlike generic one-day courses, our program delves into the core problems, offering practical solutions and turning your team into revenue-generating professionals​​.

Customized Training for Measurable Impact

Our training isn’t a one-size-fits-all solution. We understand that every team and individual is unique. That’s why we offer customized training programs, ensuring that every session is relevant, engaging, and directly applicable to your business needs. Our clients have seen tangible results, from significant increases in company profit to remarkable improvements in individual performance​​​​.

Affordable and sustainable development

Skill development has to be sustainable. It’s like building muscles. You don’t just go to the gym once expecting to build muscle, so why would you just budget for a one-off training event and expect your people to perform well consistently? The mindset needs to shift to what you’re really trying to do, which is to create a strong highly engaged and competent team of sales engineers who do not have a ceiling holding them down.

If you can set them to fly as far as they can, they and you will have a rewarding professional relationship. What’s more, is stretching the program out over time is not only best for learning and growth, but also tends to suit budgets better. There’s no hefty up front cost. You grow the team steadily, investing as you go, and working towards improvement as we go. Our programs are designed to be affordable and can be stretched over 6-12 months in this way which ensures long-lasting transformation and success.

Start your journey with free resources

Begin your journey with our free resources. From the “Engineers Can Sell” online platform to our downloadable PDFs above, we offer tools to kickstart your technical sales training. These resources are designed to provide immediate value and insight into the transformative journey that awaits​​​​​​.

Investing in technical sales training is not just about learning to sell; it’s about embarking on a journey that transforms technical experts into competent, ethical sales professionals. With our tailored approach and sustainable training programs, your team will not only close sales gaps but also gain a competitive edge in the market.