SME Sales leaders: Is your sales engine built to win in an AI world?

Find out how your systems, people and strategy stack up – and what to fix first to unlock more growth.

Start Your Free Assessment

5 minutes. Shows you exactly how you’re wired and what needs rewiring.

Alex Henneberg
Mark Moore

Or Just Talk to Us

Your message goes straight to Mark and Alex. One of us will reply within one working day.

The Sales Rewired Podcast: Spotify Apple Podcasts YouTube

See What's Inside Your Personalised Report

Every report is unique to your sales function—showing your exact scores, opportunities, and actionable next steps.

Sales Rewired Assessment Report Page 1
Sales Rewired Assessment Report Page 2
Sales Rewired Assessment Report Page 3

Free • 5 minutes • Instant results

Get Your Free Report →

What You'll Discover in 5 Minutes:

In just 5 minutes, see exactly how your sales function is wired—and what needs rewiring to unlock growth.

Answer 19 questions and get your free personalised report to help you:

£

Find Untapped Revenue

Most teams leave a significant percentage of revenue on the table because small inefficiencies compound. Your report calculates your potential uplift and shows how tightening each lever can unlock growth.

Amplify What Works

The assessment scores you across the five critical pillars of sales readiness: strategic clarity, technology & learning, enablement & development, sales infrastructure, and execution & optimisation. You'll see your strengths and weaknesses laid out clearly, so there's no guessing where to improve.

Personalised Action Plan

Instead of generic advice, you'll receive a personalised roadmap that highlights your single biggest opportunity for improvement. The report explains what low-scoring areas mean (e.g. under-used tech, inconsistent coaching, missed KPIs) and recommends practical next steps and resources.

Free • 5 minutes • Immediate insights

Start Your Assessment Now →

Who Created This Assessment?

This assessment tool has been co-created by Mark Moore and Alex Henneberg—specifically to help SME sales leaders find out how their systems, people and strategy stack up, and what to fix first to unlock more growth.

Alex Henneberg

Alex Henneberg

Enterprise Sales Strategy

Over 25 years at Microsoft, BT, Siemens, and CenturyLink, Alex led strategic sales across the UK, Europe, USA, and Asia—winning over $1 billion of business with a 70%+ success rate. Through Spear Sales Consulting, Alex takes enterprise-grade sales techniques and makes them relevant to SMEs.

Mark Moore

Mark Moore

Technical Sales & Accelerated Learning

Mark is an engineer turned sales consultant who has sold into Apple, McKinsey, Capgemini, and major global clients as a one-man band. Through Help People Buy, Mark teaches accelerated learning methodology that gets sales skills embedded in days, not months, training thousands of technical professionals to sell confidently.

The Sales Rewired Podcast

Modern sales thinking for SME leaders. Listen or watch wherever you get your podcasts.

Spotify Apple Podcasts YouTube

Trusted by Industry Leaders

Trusted by Leading Organisations
Apple • Microsoft • McKinsey • Capgemini • KPMG • American Express • Vodafone • BT • Royal HaskoningDHV • Vinci Energies • Spaceforge • Building Materials Nationwide
"Mark has done great work for Vinci Energies opening up technical engineers to the idea of engaging positively with customers, which is no mean feat. Adding sales skills by stealth. The customer centric approach was applied to great effect by our technical team working for a large player in the Nuclear sector, turning a small casual account into a major long term multi-million pound strategic partner."
Andrew Hunter Director, Vinci Energies
★★★★★
"I worked with Alex both in Hong Kong and in the UK. His skill at crafting and negotiating high value deals is exceptional. He has achieved success through his ability to understand exactly what his customer needs and then translating this into a deal that offers real value to both the customer and his company. And at the same time managing the large disparate teams that are necessary when working on these complex solutions."
Steve Brookman CEO/Founder, The Executive Pool
★★★★★
"Our team at Royal HaskoningDHV followed sales training given by Mark two months ago. I was really impressed and so was the entire team. Believe it to be one of the best training sessions that I've seen in my career (and with over 35 years of professional experience, that's saying something….). Highly recommended."
René Noppeney Director, Bioresources, Royal HaskoningDHV, France
★★★★★
"I had the privilege of working with Alex when BT was going through growth transformation in India. Alex demonstrated extraordinary persistence, focus, planning, relationship and drive and commitment to develop a winning business case. His relationship with both senior executives with both customer and BT was a key ingredient in brokering successful deals. This was a key contributing factor for the success of Indian region in Asiapac. He was an excellent mentor and coach and developed my capabilities as a sales architect."
Srikanth Sharma Technology leader, Vodafone
★★★★★
"We have been working with Mark to implement a sales development plan and the results speak for themselves. Just months in and we have increased our gross company profit by 18%—largely through Mark's specific work on selling based on creating value. One particular salesperson had their own sales profit increase by an incredible 35% in the month following their sessions!"
Sam Matharu Head of Business Development, Building Materials Nationwide Ltd
★★★★★
"A highly professional, innovative and rational thinker, who is expert in commercials, Alex strives to convert every opportunity into a win with his vast knowledge and experience. He has outstanding presentation skills to present at all levels. He has an ability to clearly identify gaps in solution and craft customer's business requirements commercially very quickly in order to negotiate large deals. He has a wealth of experience in producing business cases for senior stakeholders."
Amit Dahi Technology and Digital Strategist at Microsoft
★★★★★
"Mark has done great work for Vinci Energies opening up technical engineers to the idea of engaging positively with customers, which is no mean feat. Adding sales skills by stealth. The customer centric approach was applied to great effect by our technical team working for a large player in the Nuclear sector, turning a small casual account into a major long term multi-million pound strategic partner."
Andrew Hunter Director, Vinci Energies
★★★★★
"I worked with Alex both in Hong Kong and in the UK. His skill at crafting and negotiating high value deals is exceptional. He has achieved success through his ability to understand exactly what his customer needs and then translating this into a deal that offers real value to both the customer and his company. And at the same time managing the large disparate teams that are necessary when working on these complex solutions."
Steve Brookman CEO/Founder, The Executive Pool
★★★★★
"Our team at Royal HaskoningDHV followed sales training given by Mark two months ago. I was really impressed and so was the entire team. Believe it to be one of the best training sessions that I've seen in my career (and with over 35 years of professional experience, that's saying something….). Highly recommended."
René Noppeney Director, Bioresources, Royal HaskoningDHV, France
★★★★★
"I had the privilege of working with Alex when BT was going through growth transformation in India. Alex demonstrated extraordinary persistence, focus, planning, relationship and drive and commitment to develop a winning business case. His relationship with both senior executives with both customer and BT was a key ingredient in brokering successful deals. This was a key contributing factor for the success of Indian region in Asiapac. He was an excellent mentor and coach and developed my capabilities as a sales architect."
Srikanth Sharma Technology leader, Vodafone
★★★★★
"We have been working with Mark to implement a sales development plan and the results speak for themselves. Just months in and we have increased our gross company profit by 18%—largely through Mark's specific work on selling based on creating value. One particular salesperson had their own sales profit increase by an incredible 35% in the month following their sessions!"
Sam Matharu Head of Business Development, Building Materials Nationwide Ltd
★★★★★
"A highly professional, innovative and rational thinker, who is expert in commercials, Alex strives to convert every opportunity into a win with his vast knowledge and experience. He has outstanding presentation skills to present at all levels. He has an ability to clearly identify gaps in solution and craft customer's business requirements commercially very quickly in order to negotiate large deals. He has a wealth of experience in producing business cases for senior stakeholders."
Amit Dahi Technology and Digital Strategist at Microsoft
★★★★★

Why most sales teams stay stuck

Many SME sales leaders assume that the strategies that got them here will keep working. In reality, sales teams are falling behind because buyer behaviour, AI and competitive dynamics have evolved. As the world updates, sales teams must too. To thrive in 2026 and beyond, you need to know exactly where you stand, which systems are lagging, and how to rewire your team for today's buyers. Our assessment consistently shows that even "skilled" teams can score in the low-60s and leave around 20% of revenue on the table, with execution and optimisation being the biggest gap.

Your Sales Function Is Leaving Money on the Table

Every day you wait, you're losing revenue to:
  • Inconsistent performance across your team - your top performers carry everyone
  • Deals slipping through qualification gaps, weak discovery, or poor closing
  • No systematic way to develop skills - hoping training "sticks" instead of knowing it will
  • Managing by intuition instead of framework - reinventing the wheel every time
  • Watching competitors adapt faster while your team figures out AI and modern selling

But you can't fix what you can't see...

Take the Free 5 Minute Assessment

Get your personalised roadmap instantly.

The Fastest Way to More Sales Is to Talk With Us

Your message will go straight to Mark and Alex, and one of us will reply within one working day.