Free Technical Sales Toolkit
Four interactive tools built specifically for technical businesses. Use them to hire better, develop your team, and understand the commercial opportunity in front of you.
Get instant access to all four tools.
Where do you want to start?
First, hire right.
The people you bring in set the ceiling for what’s possible. The Technical Sales Hiring Assessment helps you evaluate candidates against the capabilities that actually matter in technical sales — before you commit to someone who’ll plateau early.
Go to the hiring tool ↓Then, get all you can out of all you’ve got.
Most technical teams are sitting on commercial potential they haven’t touched yet. The other three tools help you find it, measure it, and understand what it’s worth — so you can start unlocking it systematically.
Go to the team tools ↓Technical Sales
Hiring Assessment
10–15 minutes per candidate
How far will your next hire go? There’s a rare breed of technical sales professional who combines technical depth, commercial instinct, and genuine people ability — and keeps growing your business continuously. Most hiring processes aren’t designed to find them.
This tool maps the 12 capabilities that determine whether a technical sales hire will actually perform. Use it in interviews, score candidates on each dimension, and get a clear visual profile that tells you what you’re really looking at — before you commit.
- Use it live in interviews — it suggests the questions to ask
- Score each candidate across all 12 capabilities, see an instant visual profile
- Save and compare across candidates before you decide
- Free to use — full reports available with no obligation
The untapped potential in your current team is probably larger than you think.
Commercial capability is learnable. Most technical teams overlook just how much revenue is sitting in the people they already have. These three tools help you find it, understand what’s in the way, and put a number on what it’s worth.
Revenue Generator Score
3 minutes
Your technical people have more commercial potential than they’re currently applying. This assessment identifies the specific capabilities that drive revenue generation — and shows which ones, if developed, would make the most difference to your top line.
You’ll finish knowing exactly where to focus. Not a guess — a clear priority based on where the gaps are largest and the impact highest.
Take the Assessment — Free →Commercial Engine Diagnostic
5 minutes
This looks at your entire commercial engine — not just the sales process, but the culture, the collaboration, the habits and systems that determine whether your whole business is working together to maximise value to buyers.
Most technical teams find this one revealing. It surfaces the things that are quietly limiting commercial performance across the business.
Run the Diagnostic — Free →Revenue Potential Calculator
2 minutes
What is the commercial opportunity inside your team right now — in hard numbers? This calculator estimates the revenue available to you if your technical people were working at their commercial potential.
Most businesses are surprised by the figure. Once you see it, the investment in unlocking it looks considerably more straightforward.
Calculate Your Potential — Free →Need more than an online tool?
Sometimes the picture is more complex. We run comprehensive commercial diagnostics that go deeper — interviews with your team, analysis of your current approach, and conversations with your customers where useful. Designed to surface what an online assessment can’t reach.
Discuss a Custom Diagnostic →Want tools like these for your own business?
We build custom diagnostic tools tailored to your specific methodology and market. Useful for positioning your expertise, generating qualified leads, and giving prospects a reason to engage before they’ve committed to anything.
Talk to us about it →What Clients Say
“One of the best training sessions I’ve seen in my career… Highly recommended.”
About Mark
I’m an engineer by degree with 25+ years helping technical teams grow revenue. I’ve worked globally with organisations including McKinsey, Apple, Capgemini, KPMG and Vinci Energies.
I speak both engineering and commercial fluently. I build systems that fit how technical people actually operate, not how generic sales theory says they should.
Pick the tool that fits where you are right now.
Both are free. Neither asks for anything up front. Start with the one that matches your immediate situation.
I’m hiring a technical salesperson
Use the hiring assessment to understand what capability looks like before you commit to someone — and avoid a hire you’ll regret in six months.
Technical Sales Hiring Assessment →I want to develop my existing team
Start with the Revenue Generator Score — three minutes to identify the specific capabilities that are currently limiting your team’s commercial output.
Revenue Generator Score →