Sales Coaching for Technical Leaders

To drive commercial value, leaders must know how to drive continuous improvement across their team

Learn how to accelerate learning and performance of revenue-generating capabilities across your team.

This transformative programme helps managers and leaders become the improvement engine to their teams. It’s about amplifying measurable learning and results continuously across your team. Call it ‘leadership’, ‘coach the coach’, or ‘train the trainer’, it’s about securing the internal capability to drive team results. And it’s a learnable capability with eye-opening results.

Find Your Team’s Revenue Generator Score – FREE

Sales Coaching for Technical Leaders

A flexible coaching programme tailored to your leadership needs. Delivered as one-to-one coaching, group sessions, or embedded programmes for technical leaders who manage teams with commercial responsibility. We focus on coaching through live deals, building team capability, and creating leadership approaches that drive sustainable revenue growth.

Take 3 Minutes to Find Your Revenue Generator Score

Get immediate insights into your team’s commercial capability and see exactly where to focus

Find Your Team’s Revenue Generator Score – FREE

Who This Is For

Technical managers leading teams with commercial targets or client responsibility
Engineering leaders who need to coach their people through complex deals
Technical directors responsible for team revenue performance
Leaders transitioning from pure technical management to commercial leadership

What gets fixed

Technical leaders manage projects well but struggle to coach commercial performance
Deal reviews focus on technical delivery, missing commercial risks or opportunities
Leaders can’t see where deals are stuck or how to unstick them
Team members get inconsistent commercial guidance because leaders lack frameworks
Revenue targets feel like pressure, not clear coaching conversations

What Changes When This Works

Leaders coach confidently through complex commercial situations and live deals
Deal reviews identify commercial risks and opportunities, not just technical status
Clear frameworks help leaders guide their teams consistently
Team members receive structured commercial coaching, not just technical feedback
Revenue conversations become collaborative planning sessions, not pressure meetings

“Mark’s customer-centric approach was applied to great effect by our technical team, turning a small casual account into a major long-term multi-million pound strategic partner.”

— Andrew Hunter, Director, Vinci Energies, UK

How We Work Together

A flexible coaching partnership structured to fit your leadership context. One-to-one or group coaching:

Map Your Context

Understand your team’s commercial challenges and your current leadership approach

Build Coaching Frameworks

Learn structured approaches to coach through deals and build team capability

Coach Live Situations

Apply frameworks to real deals and team situations with guidance

Sustain & Scale

Embed your coaching approach so it becomes how you naturally lead

Delivered through one-to-one coaching, group sessions, or integrated into leadership programmes. We design the approach based on your specific leadership challenges.

What Clients Say

“One of the best training sessions I’ve seen in my career… Highly recommended.”

— René Noppeney, Director, Royal HaskoningDHV

Google Reviews LinkedIn Recommendations Client Comments / Case Studies

About Mark

I’m an engineer by degree with 25+ years helping technical teams grow revenue. I’ve worked globally with organisations including McKinsey, Apple, Capgemini, KPMG and Vinci Energies.

I speak both engineering and commercial fluently. I build systems that fit how technical people actually operate, not how generic sales theory says they should.

Learn more about Mark →