Before buying sales training you should consider and discuss these 10 things with your colleagues
You might think that you want sales training. But you probably actually want to improve sales results.
The instant reaction is often to go for the easy-to-buy silver bullet. But most sales training simply doesn't work, because it was the wrong tool for the job, or because it was just plugged in whilst leadership then stood back and hoped for the best.
There's a lot that go wrong when you buy sales training and you'll end up wasting your budget, resources, sales team's patience, and their drive to learn in future.
That's costly. But if you read the 10 ideas in this article and discuss with your leadership (and perhaps with us too) you'll be on the right path to getting the ROI you want.
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