Practical answers to the questions technical businesses and engineering firms ask most about sales, commercial development, and winning more business without becoming “salesy”.
Getting Engineers Selling
Helping technical people have commercial conversations with confidence.
Helping technical people have commercial conversations with confidence.
- How do we get engineers selling without being “salesy”?
- How do I get my engineers to win more business without turning them into salespeople?
- How can engineers communicate value without sounding like they’re selling?
- Why is my technical team struggling to win business?
- How do I help my technical experts have better commercial conversations?
- How do engineers overcome their resistance to selling?
Winning More Business
Improving conversion, running better meetings, and building a consistent pipeline.
Improving conversion, running better meetings, and building a consistent pipeline.
- How do I improve sales conversion in a technical B2B company?
- Why do technical experts lose deals even when they have the best solution?
- How do we run discovery meetings that always end with a next step?
- What’s the simplest outreach cadence our engineers will actually do?
- How do I increase revenue in a technical SME without hiring more salespeople?
- How do I get my technical consultants to cross-sell and upsell?
Training & Development
What works, what doesn’t, and how to make development stick.
What works, what doesn’t, and how to make development stick.
- What is technical sales training and does it actually work?
- What’s the difference between sales training and sales enablement for technical teams?
- What’s the difference between sales training and sales enablement for technical teams?
- How do I make sales training stick for technical people?
- What is pre-sales coaching and who needs it?
Commercial Culture & Leadership
Building a business where everyone contributes to commercial growth.
Building a business where everyone contributes to commercial growth.